Warbird offers its Financial Advisory and Debt Management services through Warbird Municipal Advisors, LLC (WMA) and Warbird Healthcare Advisors and advises clients throughout the financing process lifecycle. Warbird provides healthcare organizations with an experienced partner, providing practical advice, custom solutions, and transaction execution services with tangible results.


  • WMA’s independently registered municipal advisors are skilled in tax-exempt and taxable bond issues, bank loans, and other debt. Our professionals have partnered with and shown results for governmental, not-for-profit, and for-profit hospitals; health systems; physician groups; and senior living entities.
  • Our experience in financing health systems allows us to specialize in pre-transaction and transaction execution services to meet your hospital’s or physician practice’s greatest and most urgent needs.
  • Warbird’s professionals are experienced as investment bankers, commercial bankers, financial advisors, and rating analysts. Our diverse experience includes routine financial advisory services and event-driven special situations such as covenant violations, merger or acquisition impacts on debt, credit rating downgrades and forbearance agreements
Service Offerings
  • Debt Capacity Analysis
  • Estimation of Credit Rating
  • Financial Forecasting, Modeling and Projections
  • Development of Preliminary Plans of Finance
  • Financing Transaction RFP Management Process
  • Management of the Financing Process
  • Finalization of the Financing Structure
  • Financing Term Development and Negotiation in Collaboration with Bond Counsel and Underwriter/Lender
  • Credit Rating Material Development in Collaboration with Underwriters
  • Management of Underwriting and Bond Pricing Process
  • Ongoing Consulting Advice to Analyze Market Conditions, Financing Options, and Revised Debt Capacity
  • Consultant’s Report for Technical or Actual Bond Defaults
  • Review of Bond and Financing Documents in the Event of Covenant Defaults, Bank Replacements, and Other Matters
  • Performance Improvement, Turnaround, and Restructuring Services
  • Retained Financial Advisor for Bankruptcies

Debt Management During A Crisis Webinar

Conversations with the MarketPlace presents a panel discussion with key professionals in bond and debt financings for non-profit hospitals (institutional investors, bond counsel, and a trustee bank), as well as work-out/bankruptcy legal counsel. The panel discussion will focus on the significant negative impacts of a financial crisis like COVID-19 or other financial downturns experienced by many hospitals’, and the process, key factors, and key decisions involved in directly addressing and successfully resolving a rate or other bond covenant technical or actual default. The purpose of the webinar is to help hospital leadership learn how to navigate these difficult and tricky waters best, should they be encountered. Panelists will provide their expert perspectives on the key issues, including transparency, communications, likely result, timing, and process. Formulating, presenting, and clarifying the “hospital story” will be an important component of the discussion. The interactive dialogue will allow participants to react to different scenarios and adjust their thoughts and internal and external plans accordingly.

The event is facilitated by:

Jim Gravel, Sr. CFO Warbird Consulting Partners (formerly from Catholic Health Partners of Cincinnati – Now Mercy Health System) – Emcee

Ron Long, Sr. CFO Warbird Consulting Partners (formerly the CFO of Texas Health Resources in Dallas) – Q&A Mgmt.

Our panel includes:

Gordon Gendler – UMB Bank
Ian Hammel – Mintz Levin
David J. Kates – Chapman and Cutler
Marcy Lash – T. Rowe Price
Rob Yolland – Franklin Templeton

This presentation is a unique event with perspectives from a panel of experts rarely seen in a group setting. It will provide much-needed advice and counsel to hospitals who might be struggling to avoid a technical or real default or cope with the lower net margin and EBIDTA, debt covenants, and other restrictions. The conversation is also designed to be a learning experience for both veteran and newer hospital financial leadership to deal with a financial crisis.


Warbird will help you solve the most challenging financial and operational issues for your organization. Click button to contact us today.


Managing Director, Healthcare Finance

Jordan has 26 years of experience in healthcare finance in a variety of positions, including a healthcare commercial lender, a rating agency analyst and manager, a senior financial executive at a large healthcare provider, a healthcare investment banker and a healthcare financial consultant. His clients have included hospitals and health systems, senior living facilities, physician practices and other healthcare-related entities. His career has focused on all areas of healthcare finance, including capital budgeting and business plans, budgeting and financial projections, supply chain, treasury (including assets, debt and capital markets), revenue cycle, information technology, credit analysis, mergers and acquisitions and other healthcare activities.

Prior to Warbird, Jordan worked for Cain Brothers, where, as managing director, he worked on a variety of healthcare investment banking projects, including bond issues, direct bank placements, mergers and acquisitions, real estate development and asset management. Previously, he was a healthcare investment banker with Raymond James & Associates, Morgan Keegan & Co. and Piper Jaffray & Co.; Director, Finance with UPMC Health System, the manager of the healthcare ratings group at Fitch and a healthcare commercial lender with Comerica.

Jordan earned his BA at the University of Michigan and his MBA at the University of Notre Dame.